Tribal Business

One of the secrets to the success of my business– one of the ways in which it is remarkable– is that I have consciously, from the beginning, made Community a vital part of it.

My goal has always been to connect people, to foster understanding and growth, to promote enthusiastic lifelong learning, and to forge a strong supportive international community.

That goal is coming to fruition.  We now have a core membership of extremely enthusiastic learners.  Our members are connecting, supporting each other, encouraging each other, and making friends with each other.

We aren’t just a business, we’re an international tribe dedicated to learning and growth.

When considering your own micro-business, be sure to consider this vital part of it:  How will you create meaning and connection as part of your business?  How will you add greater significance and inspiration to people’s lives?  How will you make people happier, stronger, and more connected?

Nobody gives a damn about “good” products or services.  Those are a dime a dozen… and you’ll never survive if that’s all you provide (unless you have very deep pockets).

As a micro-business owner, your number one “competitive advantage” is your humanity.  You can be what the big corporate monsters cannot– human, sincere, caring, meaningful, emotional, authentic.

As a micro-business entrepreneur, you should constantly be asking yourself, “how can I add more humanity to my business?”  I can think of no more important question.

That question will force you to go against normal, soulless business practices.

Your answers to that question will guarantee your success.  Because the big monster companies simply cannot compete with your humanity– its the one trait none of them have and none of them will ever have.

You want a guaranteed formula for micro-business success?  Here it is:

Love + Passion + Humanity (with a dash of Prudent Cast Flow Management) =  Success

Don’t “create a business”.  Instead, build tribes, build communities, and foster humanity….  that’s the Hobopoet way of doing business.