How To Have Everything You Want

One of my favorite quotes comes from Zig Ziglar.

In my opinion, Zig’s quote is the key to success in business, the key to wealth, and the key to great abundance.

Here’s the quote:  “You can have everything you want in life, if you just help enough people get what they want”.   In other words, the key to successful business is service– true service.

And by service, I’m not talking about “customer service”… though that is nice.   Here I am talking about a much deeper meaning of the word.

I mean that the key to your success is to truly help and serve other people, with heart.   That is always my goal with Effortless English.  My goal is not just to teach English… but to help my members be happier and more successful in their lives.  English is part of that… but only part.

This is the mindset you must adopt with your micro-business.   This is what I mean when I say “find the pain” in your customers lives and solve it.

You can do this with any kind of business.   Whatever it is you do…   really think deeply about what causes frustration, difficulty, or pain.   Think in your own life… what are the things that are really frustrating you?

Well, why not dedicate all of your energy, intelligence, and resources to solving that frustration?  Why not read every book on the subject you can find?  Why not try every strategy?   Why not find others who have solved this frustration… and find out what they did, how they thought, what beliefs they adopted in order to solve the problem?

Create and find your own combination of solutions… and improve the solutions you find…

…. and there’s your business.   Make a book + audio with your story and then your detailed strategy and methods for solving that terrible frustration.  Help others.  Serve them.

This is what I did as an English teacher.  My frustration was my inability to help my students. Their lack of progress, their boredom, and their frustration pained me.   So I set out looking for a solution to this pain.  I read tons of books and met and watched teachers…. and went back to school… and read the research…. and experimented with countless teaching methods in my class.  And eventually I found solutions.    I solved my pain and frustration by solving my students pain and frustration…  I learned how to help them.  I learned how to serve them.  I learned how to guide them towards success, confidence, progress, improvement, fluency.

If there’s any ONE key…. that’s it.   You’ll eventually learn the rest:  marketing, websites, etc…

Your first concern must always be true heartfelt effective service.